Poster was prepared of a pregnant girl scout wearing the organisation’s uniform next to line ‘Be Prepared’ to advertise use of contraception.
Was held to be unlawful.
Facts of case make good argument for expressive autonomy.
I.e. had Girl Scouts not been able to stop their motto being used in this way, would have led to them being forced to:
Express a message about sex with which they disagreed
Subsidise a message with which they did not want to be associated