Claimant was French producer of high-quality goods. When consumers searched for term ‘Louis Vuitton’, this brought up advertisements for sites offering counterfeit versions of Louis Vuitton’s products.
Claimant claimed that Google had infringed its trade marks under Article 5(1)(a) (identical marks and goods) by:
Offering keywords that corresponded to Claimant’s trade marks
and by offering keywords that corresponded to Claimant’s trade marks in combination with other terms such as ‘replica’ and ‘imitation’