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Hollywood SAS v Souza Cruz SA [2002] ETMR 705

Country:
United Kingdom
  • Defendant sought to register mark ‘HOLLYWOOD’ for tobacco.

  • Claimant, owner of earlier identical mark in relation to chewing gum, opposed registration on grounds this would damage reputation of earlier mark.

Held

  • Registration of ‘HOLLYWOOD’ for tobacco would harm reputation of Claimant’s trade mark.

  • I.e. manufacturer of confectionary does not want his products to be associated with those that cause death

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