Claimant, the FA, was owner of copyright in a lion mascot from 2006 World Cup called ‘World Cup Willie’.
Defendant applied to register the name and lion symbol in respect of merchandise.
Claimant opposed registration on grounds that Claimant still had goodwill in original mascot.
Defendant obviously believed that there was residual commercial value in World Cup Willie
As otherwise they would not have been willing to pay for it.
Thus as a consequence there was residual goodwill in World Cup Willie.
I.e. as it was precisely this goodwill that Defendant was confident of using to make a profit.
This despite 40 years of non-use.