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Plentyoffish Media v Plenty More LLP [2011] EWHC 2568 (Ch)

Country:
United Kingdom
  • Claimant ran a dating website in America called ‘Plenty of Fish’, which was free to join. Defendant, a British company, set up a pay-for-use dating website in UK called ‘Plenty More Fish’, and had this registered as trademark.

  • Claimant claimed that Defendant was profiting from its goodwill. Claimant claimed that:

    • Its website was heavily visited by UK internet users, and that these people were Claimant’s customers

    • Even if the website users did not constitute customers, a mere ‘trade connection’ to UK suffices to give a business goodwill in the UK.

Held - First argument

  • Is possible for customer to be someone using a service for free. 

  • However mere act of visiting Claimant’s website does not make someone a customer

  • To be customer, person visiting website must actually become a member and sign up to use Claimant’s services.

Second argument

  • A mere ‘trade connection’ to UK does not suffice

  • Thus fact that Claimant’s reputation in UK earns him money (from adverts) does not suffice to show goodwill in absence of UK customers

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